Gorelick Lab Redesign

Project Description

This project redesigned an existing website for a research scientist. Dan wanted the website to help him recruit students, inform peers of his research, and provide general information to the media and the public. He has changed his template over the years to keep it fresh and updated project and team members as necessary. Most importantly he changed academic institutions in 2017, and he didn’t have to do anything to his laboratory website except for updating his location and contact information. The URL was the same and no information was left behind on the previous insitition’s web platform that needed to be copied and laborioulsy transferred to a new platform.

Project Details

Client Dan Gorelick, Ph.D.

Date 5.2015 – present

Skills Content Strategy, Information Architecture, Web Design, Writing, Maintenance

View gorelicklab.org


Dan created his site in 2012. He used wordpress.com and a standard template to create a few essential pages. He was doing a good job keeping it up-to-date, adding occasional news items and recent publications, but he wanted to add more information about the work going on in the lab.

I wanted to give it a new look and feel, showcasing the microscopy being done in the lab. I also wanted to give the research much more prominence. Dan also had a Twitter feed that he had created, but it wasn’t integrated into the site so he wasn’t posting very often.


The new site incorporates all of those objectives. The main research page provides a quick way to see all the projects going on in the lab and an easy path to learn more. The individual project pages allow for a full description of the work supplemented by images. The copy was written with an educated lay audience in mind. Links to relevant publications make it easy for those who want to read more and also provides additional prominence for the publications outside of the publications page. All of the images were from Dan. They give the site more visual appeal as well as illustrate one of the key reasons zebrafish is used to study human development — it is transparent as an embryo. Dan’s Twitter feed and news stories were integrated into the footer so they are accessible from any page on the site. We decided to stay with wordpress.com for now because all of the maintenance is taken care of. We found a free template with a clean design and enough features to fit the needs of the site.

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